The NODL token solves the cold start problem. In the regular economy, venture capital, investment banking, and sometimes subsidies from the State come together to finance technological projects until they can reach economic sustainability.
In the case of cloud platforms or telecommunication networks, the provider has to make the initial investments. In crypto-economies, the token plays that role.
The Bitcoin network incentivizes miners to deploy a decentralized mining infrastructure offering a service: securing a monetary network. The Nodle network incentivizes smartphone owners to run a connectivity infrastructure.